Morbid is a true crime, creepy history and all things spooky podcast hosted by an autopsy technician and a hairstylist. I think marketers in this moment are actually not turning down in advertising as much as youd expect. On iHeart Media. A podcast from The Verge about big ideas and other problems. Even if ultimately it was frustrating to the creator network, usually when there was a huge shift in a business model, the newer platforms were fixing a problem. Josh and Chuck have you covered. Yes, its about my competitors, I get it. Malcolm Gladwell has an existing slate of shows. Its why those guys initially were the first people to jump into podcasting, because the only kind of marketer that doesnt need your data is a direct response marketer. He used his podcast as a way to capture that language and report on how a language dies off the face of the earth, never to come back. Theyll do it for usually one of two reasons. Subscribe to our daily newsletter! By the way, if you love digital audio, and we all do. Are we mature enough as an industry for every medium-sized network or larger to have one? Thats a super good question. Its not that being inside Discovery was bad, it was just different. This changed everything for podcasting. I havent found a business model that proves it differently, so I think it behooves all of us to plug that pipe into as many distribution points as possible. Theres an engineering team that has maybe 100 people at the back end of all of our digital products. We are a mass-reach medium. The first episode of season 4 has dropped on the iHeartMedia Big Money Players network. You walk into a holdco in New York and youll say, I know were going to talk about podcasting today. This one seems like its much more real, and you have a terrestrial radio business that is undergoing its own massive change. I told you it was all about org charts, and Im not even to the org chart question yet. People are stupid enough to complain about the ads. A Hollywood studio at its peak has a bunch of studios and a roomful of accountants doing billing on syndication across companies. Ron is joined by his ex-girlfriend Doris Kearns Goodwin. Washington state rescue mission sues over hiring restrictions, says Associate Producers: Anna Hossnieh and Sophie Lichterman. the old way of the show is a better format, but at least the live shows are contributing ticket sales to charity. I have not mastered this, by the way. Hi, Ron Burgundy fans! Charts. Is there any way to actually innovate? Ron Burgundy Finally Figures Out What a Podcast Is - iHeartMedia We predicted it to some extent, we felt that it was coming in 2018 or 2019, but that certainly helped. He founded it in a Duke University dorm room, and now hes found his way into podcasting. See omnystudio.com/listener for privacy information. It has been a player in the audio space across multiple kinds of distribution for a long time. if these shows have a visual option available somewhere to watch, that'd be cool, i guess. Hes fantastic. Theres no ulterior motive or different goal. Will Ferrell was like, Please, please stop running so many ads, but it worked. Thats right. All of us do this, including myself. Ron Burgundy Is Getting a Podcast - IGN As two easy examples, we have multi-year relationships with Malcolm Gladwell and Pushkin Industries and then with the NFL. The toothbrushes were great. Get personalized recommendations, and learn where to watch across hundreds of streaming providers. Will Ferrell Takes 'Ron Burgundy Podcast' Live; His Network Is It sounds like you have things figured out, that you have confidence in your business. Thats a really cool medium if only it were video. Podcasting is not video. Hollywood is a difficult, complicated industry, its nothing new to say that. The Ron Burgundy Podcast - Funny Or Die 1 on Apple Podcasts Top 200 in the opening weeks of both seasons 1 & 2. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin MacDougallThis episode was Engineered, Mixed and Edited by Ron and Carolina are joined by special guests, a random man and woman who happen to be in the elevator when they get stuck at the start of the recording. If you can never get enough true crime Congratulations, youve found your people. We have an app of our own. At iHeart, we felt that we wanted to unlock a lot of the value that we had as a company, and we wanted to make it more transparent to the investor community, to audiences, to researchers, and to analysts. Thats where the VC money went. Which one of your children is the business affairs group? I ask it of everybody. Well, we have over $100 million a year in broadcast radio marketing. We do talk to them. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. Does that worry you? Dermot Murnaghan has signed off at Sky News for the last time by referencing the Will Ferrell comedy film Anchorman: The Legend Of Ron Burgundy. A company thats like, A lot of action is in business affairs, is a company that has figured out a bunch of stuff. Aren't. Real. Thanks. It has resisted this notion that a podcast episode is supposed to be 28 minutes long and have two ad breaks. Weve earned this. Ron, a big fan of magic, gets to hear from the famed magician Justin Willman. Carolina Barlow: Co-Host, Writer, and Producer. Cut to 10 years later, and that has become almost as and in some ways more successful than the source of it, the website. I just dont think they get that in a lot of places anymore because of the highly formatted other platforms that theyre making content for. We dont care. Make more shows, make more great content, and level up the stuff that youre doing.. After two or three years of just running the podcast division, I was made the CEO of the digital audio group. Carolina Barlow On Podcasting, Producing & Being Will - GirlTalkHQ Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. If you were to ask the n+1 digital marketer, Where is the best place to spend your dollar? Theyre still going to say, A Meta platform, or theyre still going to say, A Google platform. Theyre not going to tell you that you should buy billions of podcast impressions yet. If any of you are buying bus ads, please let me know, because Im dying to know how it works. The problem it was solving, the price point was undeniable, it made perfect sense to me. Ive listened to you in the past. Introducing: The Ron Burgundy Podcast Season 5 On the other side of the business, you own the distribution. All of the distribution points that we distribute to today through RSS feeds are equal to us in terms of the money we make, because thats just how RSS feeds work. One is called the multi-platform group. Are you programming across to the radio, saying, Were going to run ads for our podcast on the radio, and youre going to come listen to it? Really, really terrible. I really just keep going back to this notion that its perfect the way it is. Ron and Carolina get advice about how to navigate the dark web. We havent even discussed the trust issues that are very real on social media. Its that whole waterfall versus agile thing. I want to wrap up with the Decoder question. We have a few minutes left. We saw a shift from performance marketers or direct-response marketers into bigger brands thanks to ad tech evolving fast in podcasting. One San Diego legend joins another for the definitive interview with the San Diego Chicken. You get to pick two. In podcasting, I think he realized, I dont have to pick. You have an ad load that is light. Thats really cool, but its not mutually exclusive. I didnt know it until then, but once he said it I was like, Oh my God. Live it up. Ron listens to an Opera Singer, to see what all the hype'sabout. Co-produced with the Big Money Players Network, The Ron Burgundy Podcast was one of the top shows of the year - weighing in at No. The Ron Burgundy Podcast. They had seven or eight podcasts that they were making. The creator and the ad-serving publisher, in our case, are in total control. How have you arranged iHeart Digital? The Ron Burgundy Podcast Big Money Players and iHeartPodcasts Comedy Society & Culture Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Wheres the tension there? It makes sense to me why a platform like YouTube, which is a wonderful platform in many ways, would smartly say, This is some of the best content in the world, wed like to distribute that. But its a different business model, and you just have to be aware of it. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. The Ron Burgundy Podcast (Podcast Series 2019) - IMDb Those companies are also struggling. If you have that framework when you walk into every meeting every creator meeting, every partner meeting, every competitor meeting it changes your whole outlook. A friend told it to me a year or two ago. You could also say that you have a division that might be declining and a division that might be growing at a faster rate. And then overlay iHeart marketing across all of it, so we grow the whole thing bigger and be able to make more revenue together. The Ron Burgundy Podcast: Dr. Lucy Jones on Apple Podcasts Ron hires a new co-host. The Ron Burgundy Podcast Is Here And It's Glorious And A - Forbes The Ron Burgundy Podcast podcast - Listen online for free Are you feeling the pinch of the ad downturn? Our podcast division, the iHeart Podcast Network, was seeing explosive growth, and I thought we were doing a good job. The things youre describing dont always happen, right? There was a YouTube announcement earlier today. If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. It has been fun, if nothing else. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we . Join Americas favorite Anchorman, continuing to delight audiences with the comical musings of Ron Burgundy and leave them wanting more! Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! It was the only time Ive ever gotten a call from somebody. Anchorman (film series) - Wikipedia Jun Group is a vendor that drives marketing for podcast companies that is targeting mostly gamers, whether those are gamers playing Subway Surfer or people who overindex for the metaverse. I struggle to see something broken with this. The iHeartPodcasts app aside, this is an inherently decentralized medium with lots of different players, lots of different controls, and lots of different monetization schedules. It has made conversations with creators really simple, because you can rest assured that at some point in the conversation they will ask, How are we going to distribute? Lets hang with Will Ferrell for a second. Simply put, the whole podcast industry in one sense is just the most amazing, best storytelling group of influencers to hit media in a really long time, so we benefit from there being new attention on the influencer market. Yeah. I think its the single thing I am most proud of at the iHeart Podcast Network. Is that still who youre pitching to, or are your publicists saying, All right, GM, Will Ferrell is going to read about electrification today? If its a jump ball, Id love them to use the iHeartRadio app. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. I dont depend on it. I just dont know that we at the NFL are going to get this as right as you guys might, as fast, and we want to partner with somebody really big. Its a very similar model to Pushkin Industries. One is really good companion content to a lot of the shows theyre making for Netflix. This is obvious at this point. Reviews. Look, iHeart is an old company, its a radio company, and Bob Pittman built it in a very particular way. Will Ferrell to Revive 'Anchorman' Character With 'Ron Burgundy Podcast The core fundamental, pretty consistent business model of podcasting is a rev share model. I certainly wouldnt be where I am as a podcast network without the support of not just the sales team, but the creative juice of the broadcast radio guys. I think they know the effect, long-term, that you have when you stop marketing. Whereas if I were to decide to stop distributing or making content on my YouTube channel, my brand just goes away. Broadcast radio is a mass-reach medium still today. Its redemption codes and URL codes. If youre a creator on YouTube, its a terrific platform and incredibly creative, but you dont own your fan base. Ron and Carolina are terrorized by Gilly The Clown, who teaches us about death. Theyre killing it right now. What worries me a little bit is that we have this tendency on the internet, and since Ive been working in digital media overall, to have this belief sometimes that I think is false that everything really needs to be a video when it grows up. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. But that has been their promise for years, and it might still be their promise. Whats the structure below you to make all this work? It has been announced that the Anchorman character will next year release 12 episodes of something called The Ron Burgundy Podcast. But yes, weve seen that convert. Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its debut on February 7 with subsequent episodes to post each Thursday. Maybe it has something to do with the tools of targeting getting harder, so people are just cycling back to, Humans, tell my story on the platforms where you make stuff. Podcasting, in particular, benefits from this. There were lots of things that moved what were initially experimental marketing dollars from those big brands and holdcos into permanent marketing dollars. Wonder Media Network's Award-Winning Women's History Podcast "Womanica Copyright 2023 Apple Inc. All rights reserved. The reason we started this company was because I think he genuinely had a blast making The Ron Burgundy Podcast. It can be a true crime limited series of eight to 10 episodes that are 30 minutes long, or it can be a stuff to blow your mind episode with just two guys talking for three hours. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling.Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack O'Brien, Miles Gray, and Nick StumpfExecutive Producer: Mike . Its a great point and question. So its a bit of an answer, but hopefully it gives you a sense of how its never mutually exclusive for us. Read more Ron Burgundy And Brooke Shields Discuss Modeling, Studio 54, And More. The. No credit card needed. [1] [2] [3] A podcast series, The Ron Burgundy Podcast, produced by Big Money Players and written by Jake Fogelnest, with Ferrell reprising his role alongside Carolina Barlow, aired for 57 episodes across four seasons on iHeartRadio from February 7, 2019 to August 19, 2021, with a fifth season in active development. Theyll overcomplicate in order to camouflage something they probably shouldnt have done. Anchorman's Ron Burgundy has netted himself two 12-episode seasons of a new show, The Ron Burgundy Podcast. How Will Ron Burgundy Fit Into The Modern World With His New Podcast? Weve dabbled in subscription channels on Apple Podcasts, just because I had creators who came to us and said, Id like to try this. We are very proud of this. Yeah, we do too. Its really that simple. What is your framework for making decisions? We're not thrilled about it, but the show will launch on the iHeartPodcast Network in early 2019 featuring Burgundy himself. Thanks to all of you for coming to the HotPod Summit. Theyre just trying to grow their audience while youre selling the ads. I know exactly where to find that demographic, that psychographic, or that particular male 18- to 34-year-old who wants to buy a truck in the West Coast. But theyve just created this gap between where users are, where ears are, literally, and where their investment is. Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its . One of the themes we come back to on Decoder over and over again, especially when I talk to creatives or creative executives, is that your distribution fundamentally shapes what you make. I dont know that well have a big reveal. In my opinion, I dont think we would be where we are as an industry otherwise. As a creator or a publisher, I can plug my RSS feed into a distribution app if I so choose, and people subscribing to my RSS feed. You would have a platform tax that has not yet been introduced into podcasting, and may never be introduced. To try to help with this, iHeart, the multi-platform group, built a product called smart audio thats really cool. It didnt go well for him either. I think our stats were something like never more than 1 percent, 2 percent, 2.5 percent of our downloads in any given month. Paid marketing is still helpful, but like 95 percent of that is Facebook marketing for a specific show if it wants to hit a very specific demographic. You came to it through an acquisition. Do you know how hard it is to make a mass-reach medium, that 80 million Americans a week are like, Im going to do that today? Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin MacDougallThis Tis the season of Spring, and that means time to talk about the one thing thats interesting year round: Christmas. One was just investment. Its another 60 percent this is the only reason I remember these numbers or more specifically, like 57 percent, of marketers currently spending in podcasting are going to be spending more next year, not less. The Ron Burgundy Podcast: True Crime, 'A Star Is Born,' & More - iHeart Sixty percent of podcast listeners have bought something because theyve heard about it on a podcast. It thrives when it is a widely distributed medium. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Pro Ron and Carolina take part in a mind expanding interview and meditation session with guru Deepak Chopra. What that meant for us was that we were not the main course anymore, as it were. This show is also a podcast where we capture the file, distribute it as an on-demand thing, and then it drives upwards of 15 to 20 million downloads a month. How did the NFT thing go? The Ron Burgundy Podcast - TopPodcast.com Is that how it goes when you talk to these folks? We tried it. I feel like you have a very strong conviction, so I feel like I might know how youre going to answer this, but I do ask everybody this. As much as I would love this to be the case, there is no way to get real reach in digital audio unless you contend with and purchase broadcast radio. Global Player | The Ron Burgundy Podcast - Podcast Youve had a lot of different kinds of careers; youve had to make structure decisions, you have to make video decisions. We ended the day by recording our first-ever live Decoder with Conal Byrne, CEO of iHeartMedias digital audio group. Then if they want to, we launch their podcast with iHeart Podcast Network. We also co-own a company with Will Ferrell. We obviously have a podcast team, run by the president of the iHeart Podcast Network, Will Pearson. You brought up your numbers, so I have to ask you about them. Thats not really how it works. Burgundy Rubber Tree (Ficus elastica) Plants with dramatic foliage have continued to evolve as an ongoing houseplant trend, and that won't change for 2023. This has made direct response brands lives a little harder, because now theres a lot of competition for their best-kept secret in marketing for like five or 10 years. We're all in a glass case of emotion. The culture is not preserved; the nimbleness is not preserved. We were especially interested in it recently because we were launching a thing called iHeartLand, which was basically iHeartMedia as a Roblox map and an island in Fortnite. The math works out with subscription, but Im not sure how it works out with advertising. The newest mass-reach media just happened, and it is called podcasting. There is always something new happening. Even Decoder is bad at marketing; this is as much marketing as weve ever done. The elevator drops & Ron gives his review of The Cheesecake Factory: Just after deciding to move forward with the podcast, the elevator suddenly drops several floors. A million monthly downloads or more is a ton. In particular, attaching a 1,000-plus-person sales team to a startup usually goes sideways. I dont predict what we might get. You have a distribution model that is free. iHeart recently restructured and you became the CEO of a formal division. Because you have this new platform thats incredibly cool, and lots of great creators using it, and its 80 million Americans a week. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. All I see is this constructiveness across these two segments. LOTS of podcasts have ads okay? "SmartLess" with Jason Bateman, Sean Hayes, & Will Arnett is a podcast that connects and unites people from all walks of life to learn about shared experiences through thoughtful dialogue and organic hilarity. People trust podcast content more than they trust what they see on social media by like 60 percent more. Hes going to leave now. The second thing we do is spend a lot of time focusing on every show that we have on our network. I love you very much. After finally learning what a podcast is, Ron Burgundy legendary news anchor and esteemed podcaster is back for season three of " The Ron Burgundy Podcast !" This iHeartRadio original podcast is sure to bring the laughs as everyone's favorite 70s news anchor continues to sharpen his podcasting skills. To be clear though, theres a whole lot of fluidity between these segments. I think that its okay to innovate over here, and with the direct response folks, they innovate in their own way. The short answer is, no, were growing. I know that sounds like, eh, its kind of boring. Its not for them, its a multi-billion-dollar business, so I want to be more a part of that. You have this relic now, that is a podcast limited series of what this language means to this guy and why he captured it in a podcast. The Ron Burgundy Podcast Season One Trailer. Once we were inside Discovery, we suddenly had the air cover of this huge, already global media company, and we could start to experiment a lot with other content types, other stuff. The Ron Burgundy Podcast Is Launching on iHeartRadio! Have you had conversations with Spotify about making stuff exclusive? We also have an original content series we make with IBM called Smart Talks with IBM. Go make good decisions and follow Decoder on TikTok. Monocle 24: The Foreign Desk: Explainer 355: Ron DeSantis vs Disney There is no moment where theyre surprised a month or two later that such-and-such advertiser has been underwriting their entire slate and they hate that brand, or something like that. The Ron Burgundy Podcast is a hilarious and entertaining show hosted by the iconic Ron Burgundy, star of Anchorman and Anchorman 2. Not great. And everything in between. But hey, these reviews and opinions, I love your show but the live shows just arent as good as the old shows. Last year when we were all in this room, we could not stop talking about Spotify. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! God DAMN that Ron Burgundy podcast sounds awful. In fact, well distribute it on broadcast radio, and so we did. We spun it out as its own company, Stuff Media, and very shortly thereafter we realized we needed two or three things to grow a lot faster and get a lot bigger. Google wont give us the time of day. It sounds like you think you have some leverage over the platforms. Hes going to start this journey now of trying to get into college. Conal oversees podcasting at a giant radio company, and his group accounts for a quarter of iHearts revenue, which was $1 billion last quarter alone. You are describing a mature company. The Ron Burgundy Podcast on Amazon Music