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Yet, what was most eye-opening was when Bellettini explained that, in fact, we must focus on choosing a job that suits us the most; we must focus on finding work that ignites a spark. Diversification has been one key to the houses current success. The brand has had an inflection, according to Morgan Stanley analyst Edouard Aubin, with less black and white and more color, thus catering to a broader audience, he wrote in a note. Bellettini holds a degree from Bocconi University in Milan and began her career as an investment banker in London, working for Goldman Sachs, Compass Partners and others. She doesnt wear hose even in the dead of winter. First of all fashion, in Bellettinis words, can transform you into a dreamer. This is why we invested a lot in training. Bellettini took it to that level within a three-year period. Well, it turned out they didnt know much. The chief executive officer of Saint Laurent last year steered the brand's revenues past the barrier of one billion euros, or $1.11 billion at . The reality, however, has proven to be very different. Saint Laurent Paris is consistent throughout, from manufacturing to customer service, with every employee at every level aware of the brand identity and carrying on their jobs with a full understanding of the story they are telling.. I am very proud because our sales associates feel their efforts can make a difference. offers FT membership to read for free. Francesca Bellettini joined Kering in 2013. YSL continues to grow that number. Francesca Anderson, the rich wife of an older millionaire, can't cope with the death of her lover, who is the father of her only son, James. Another question asked whether it was difficult for Bellettini to take a job in Paris, for a Parisian brand, when not speaking French herself. Non-Executive Director at Ferrari - View - Ferrari org chart. That, to me, has been what makes her such a wonderful CEO, especially in a creative field like fashion, said McInnes. Board of Directors | Ferrari Corporate To win local customers, Saint Laurent invested in sales staff training. Alex Murdaughs Trial Lasted Six Weeks. What did they know? of Saint Laurent, she was the first name on my list, Mr. Pinault said. Please see our privacy policy for more information. You will be notified in advance of any changes in rate or terms. Balance is also evident in Saint Laurents approach to its clientele and distribution. Browse 110 francesca bellettini stock photos and images available, or start a new search to explore more stock photos and images. Nevertheless, Bellettinis success was not easy to achieve. She took it to that level within a three-year period.. Consumers realised it and since the offer was already well-developed, they could find it in stores.. It isn't easy. Saint Laurent's Dedication to Cultural Cultivation Fuels Growth in Le grand appartement: Dirigido por Pascal Thomas. Enter your email to receive editorial updates, special offers and breaking news alerts from Vogue Business. Now, we have arrived at a level of quality that is so high that we can use them for trimmings of some products. Compare Standard and Premium Digital here. I could spend all day in here, Vaccarello says. Bellettini shared a particular story about one of the biggest mistakes of her career which put her heart out for the audience; it was vulnerable and so very important. She joined the famous Parisian house, replacing Paul Deneuve, at a crucial time in its development. She allots 90 minutes every Monday morning for a lesson with a French tutor and sometimes stays up to midnight studying grammar. Will Others Follow? All rights reserved. Simmenauer adds that the brands handbags in particular are timeless and well priced. Saint Laurent was the star of the Kering Groups most recent earnings publications. Bellettini has increased control over distribution, rationalised the number of wholesale doors and put in place a controlled and even more selective product distribution by signing contracts of selected distribution in Europe, converting in concessions some doors with wholesale partners. Today, the collections may not be identical, but the fact equal importance is placed on menswear and womenswear is something quite uncommon in the world of high fashion. She turned to her father for guidance. Even before Mr. Slimane decided not to renew his contract after slightly less than four years at the house, Ms. Bellettini had noticed an interesting trend in fashion magazines and shops like Colette in Paris and Bergdorfs in New York: Mr. Vaccarellos ready-to-wear was being matched up with Saint Laurents accessories. Francesca Bellettini: The Powerhouse Behind the Billion-Dollar Brand Also, focus: In Paris, Ms. Bellettini lives in an apartment close to the 17th-century htel particulier on the Left Bank that serves as the companys creative core. Francesca Bellettini Photos and Premium High Res Pictures - Getty Images Francesca Bellettini - Simple English Wikipedia, the free encyclopedia Sexy concepts But I dont have to do something to please someone or some client.. Simply log into Settings & Account and select "Cancel" on the right-hand side. Francesca Bellettini began her career in London as an investment banker, working at Goldman Sachs International, Deutsche Morgan Grenfell and Compass Partners International. When she arrived from another Kering brand, Bottega Veneta, in 2013, the. By Roza Kovak. Apple said Mr. Deneve would be. The ads were displayed on about 250 kiosks in France, mainly in Paris, and in fashion magazines; the open-legged ad was splashed on a large billboard along the route to Paris from Charles de Gaulle airport. ", The priority is to make sure the leather I use is sourced correctly. Speakers like Victoria Beckham, Saint Laurent chief executive Francesca Bellettini, Balenciaga CEO Cdric Charbit and model Bella Hadid engaged with a variety of issues: technological disruption, developing sustainable practices and . I never have the feeling that we should do something different.. Bellettini believes having a permanent collection is vital in ensuring brand awareness and recruiting customers. Some mourned the YSL moniker, while others embraced the freshness of the new name and new look. Having crossed the $1 billion in sales threshold in 2017, the brand isa star performer in parent companyKerings luxury portfolio. However, along with creative director Anthony Vaccarello, who she recruited in 2016, Bellettini has steered Saint Laurent to new heights without deviating from the brands DNA. Bellettini stressed the importance of finding those special people along who you can trust. Nice to Meet You (Acoustic Live Solo) de Francesca Michielin Its one thing to have a strong brand and brand messaging, but that is lost within itself if it isnt carried throughout every level of the business, McInnes explained. She is determined never to panic or bow to public pressure out of fear. Secondly, as a brand, YSL has set a clear strategy dedicated to never making compromises and executing meticulously. But in one areapublic relationswomen appear to dominate. He asked me did I want to be C.E.O. Bellettini joined Yves Saint Laurent from Bottega Veneta. Bellettini explained that she was not afraid: I am Italian, I can speak with my hands, I would figure it out. Bellettini, Rosenkranz, and Siegal shared a laugh at this response. It was this confidence that led her to choose Mr. Vaccarello, 38, to replace Mr. Slimane, the designer who turned around the struggling Saint Laurent while changing the name of its ready-to-wear line, its store dcor, ad campaigns and every product. (For example, we would never do gaming simply because its something Generation Z is into. Ms. Bellettini attributes her calm demeanor to her upbringing in the town of Cesena, near the Adriatic, the youngest of three daughters; her sisters are much older. It was a very ironic, very playful way to present stilettos and boots, she said. She lets me be totally free. In an exclusive interview with, Ganni, Patagonia and Reformation join pilot to decarbonise fashion, US retailers prepare for new normal in 2023 after rocky year, Chanel names Whitney Peak as new face of Coco Mademoiselle, Victoria Beckham and Francesca Bellettini talk creativity and sustainability in Paris, The Long View by Vogue Business: Bracing for a summer without Americans, Enter your email to receive editorial updates, special offers and breaking news alerts from, Gucci stumbles as Asia-Pacific growth slows. This business model is something Bellettini argues helps the brand to get back to its core essence as a fashion house. Francesca Bellettini was considered an odd choice for the heritage house but shes led it into the billion-euro club. Continuity candidate When asked about how the COVID-19 pandemic has impacted YSL, Bellettini mentioned on a personal level she feels her team is working around the clock, yet are lacking the energy of social interaction due to various restrictions including a 6PM curfew. We communicate in a context thats not related to marketing, such as conferences and internal communication. She says that being a Kering brand is a benefit in terms of sustainability compliances. Plan B was to study Mechanical Engineering at Bologna University and work for Ferrari; she had a bright laugh when describing how she aspired to be on the side-lines of the track changing the racing wheels of the cars. Many observers credit Slimane for Saint Laurents recent success. Francesca Bellettini | BoF 500 | The People Shaping the Global Fashion Sign In. Standard Digital includes access to a wealth of global news, analysis and expert opinion. The creative director responded to Bellettini with, So you did not like the rest? Bellettini drew attention to how important it is to respect designers and understand the pressure they have on their shoulders. Bellettini joined YSL during a crucial time in its development. A brand without clarity, at the end of the day, becomes just a commodity, said Bellettini at the Financial Times Business of Luxury conference in 2016. S&P Index data is the property of Chicago Mercantile Exchange Inc. and its licensors. Its a cascade. Nonetheless, the brand attracts luxurys coveted younger consumers. analyse how our Sites are used. Francesca Bellettini, Luxury Fashion Leader - Bloomberg If I can be honest, I dont think that today that campaign would even be shot.. After graduating from high school, Bellettini had two plans. This massage technique is attracting fans across Hollywood, including Ariana Grande, Kourtney Kardashian and Sean Diddy Combs. A great sales force can make a difference, in terms of proposing a silhouette. 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Good morning, WMPW readers! In 1999, she joined the Business Planning and Development division of the Prada group, and later became Operations Manager for Helmut Lang. In 1999, he offered her a job as part of Pradas then-new business development division. CEO and president of Yves Saint Laurent, Francesca Bellettini . Its not a problem. , Mr. Pinault set a broad strategic vision and gave her flexibility and freedom in reaching the goals. Power Moves | Francesca Bellettini Named CEO of Yves Saint Laurent FOR those predicting another seismic shift in brand identity at Saint Laurent - following the departure of Hedi Slimane last month and the appointment of Anthony Vaccarello - you will be in for a surprise. You need to be careful of not entering into this stress and anxiety of having to change and having to do everything new, every season, because half of the people havent even had the time to look at it and to experience it. Thats when Mr. Pinault noticed her. In fact, the Parisian fashion house is doing so well it has become the fastest growing major brand in the competitive luxury fashion space. You have to know where you want to go, she said. He was Ms. Bellettinis only candidate. Francesca Bellettini is 50, she's been the President and Chief Executive Officer of Yves Saint Laurent and Member of the Executive Committee of Kering SA since 2015. Hedi Slimane Proud to Be Italian: the Most Powerful Italian Women of The Fashion Francesca Bellettini is appointed president and chief executive. Victoria Beckham and Francesca Bellettini talk creativity and Because in each and every one of them, we offer a balanced collection, from entry level to higher price points, and from different occasions and views. could be sentient says Microsofts chatbot feels like watching the Shark Tank investor Kevin OLeary says a new generation of employee has never worked in an officeand its totally I cant afford to sell because I dont want to lose that rate: 3% mortgage rates will loom large over the U.S. CA Notice at Collection and Privacy Notice, Do Not Sell/Share My Personal Information. Definitely the sensitivity of people and their ability to speak out is much bigger than before, she said. Such praise is undoubtedly due, but Bellettinis work behind the scenes has been just as instrumental. It became modern and sleek, with an homage to the brands history, while elevating it from the image Yves Saint Laurent called to mind at the time it made everyone have an opinion. The fired Google engineer who thought its A.I. Whilst at the Italian leather goods and ready-to-wear brand, also owned by Kering, Bellettini oversaw merchandising, visual display and communications and was instrumental in the brands repositioning and popularity in emerging markets. During the later stages of the conversation, when asked about the secrets of her success, she elaborated on how the relationship between the creative and business parts of a fashion brand is the single most important factor. Got some news on an exceptional woman? Bellettini appointed Anthony Vaccarello as creative director in 2016. How Saint Laurent Became a $3 Billion Powerhouse | BoF Chief Executive Officer, Yves Saint Laurent at Kering - View - Kering org chart. Francesca Bellettini - Biography - MarketScreener.com And you have to act as if youre already there., https://www.nytimes.com/2018/02/27/style/francesca-bellettini-yves-saint-laurent-paris.html. What was missing from Saint Laurent in 2012 was not the business or the foundation, but the fashion authority and the clarity of the brand. This mistake turned into an important lesson, contributing to Bellettinis success in balancing the creative and business parts of the fashion brands she worked with based on mutual trust and respect. Sometimes if you look at one part, you lose the full picture, she says. Francesca Bellettini, the chief executive of Yves Saint Laurent, in Paris.CreditMarco Cella for The New York Times. After looping across the vast courtyard of the former 18th-century abbey, through the showrooms, we pass through the front gate at the rue de Bellechasse. Bellettinis leadership has fueled the Houses expansion and enabled Saint Laurents identity to emerge, pushing boundaries forward, yet remaining true to the Houses core values. Bellettini says her brand derives its revenue from a range of. As a luxury brand, you secure the best part of the leather. Sign up to our newsletter for a truly global perspective on the fashion industry. While attending a recent industry function, she said a man told her she was a"disgrace" and that her campaign"would bring down the entire City [London's financial district]." They talk just about every day, share vacations and some weekends, but rarely appear in public together. Bellettini recommended her viewers to always be observant of a companys culture before applying for a job. or He is Belgian-born, and his first language is French, but his parents come from Agrigento in Sicily, and he grew up speaking Italian. He gives you autonomy within a framework., Ms. Bellettini relied on her Italian identity to navigate the alien culture of Paris. 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She doesnt use mascara or foundation. It was her fathers kind wisdom to follow her dreams at the young age of 29 that drove her to push away her fears and pursue a more uncertain path. PARIS The Vogue Paris Fashion Festival gathered industry voices from heritage brands to startups; traditional retail to digital; casting agents to supermodels. Francesca Bellettini Profiles | Facebook Similarly, all e-tailers moved from a wholesale model to e-concessions (except for the websites of some US department stores, where Saint Laurent is still sold wholesale). It earned the brand criticisms. Francesca Bellettini: The Powerhouse Behind the Billion-Dollar Brand. One question asked Bellettini what she most enjoyed about her job. 518 Likes, 6 Comments - Francesca Root-Dodson (@francescajoroot) on Instagram: "Thrilled to be part of this beautiful production of "The Sign in Sidney Brustein's Window" with my" Speaking of Gen Z, she says the key is to be authentic. Smaller categories such as silk, jewellery and eyewear are also booming, contributing to growth. Anyone can read what you share. Part of establishing Saint Laurents new image has been a focus on permanent collections. Markdowns are now limited to controlled environments meaning few private sales dedicated to selected clients and outlets, which she calls a legitimate channel with very small overlap of clientele with stores. The decision was to invest. Slimane leaves Saint Laurent, and Anthony Vaccarello is named. Have a good Tuesday! The enshittification of apps is real. Francesca Bellettini has achieved the impossible with Saint Laurent. Bellettini says: The work that Anthony has been doing in terms of diversity of age, sex, gender, color, body type, as judged on a 360 basis, has been quite impressive, still being able to communicate the brand. Renaming a world-famous brand is never advisable. However, under Francesca Bellettini's guidance, the rebadged Saint Laurent has been remarkably successful. Powered and implemented by Interactive Data Managed Solutions. We are the only French couture house to be relevant in both menswear and womenswear. Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world. Certainly, Bellettini deserves to be recognised as one of the most influential leaders in fashion today. People from her region have a disarming way of speaking that makes them sound playful even when they are dead serious. Bellettini is a remarkable woman. Ms. Bellettini, an executive director at Bottega Veneta, will succeed Paul Deneve, who is leaving to join Apple Inc. after just two years at the fashion label. Customer Service. Reach out to me, at: laura.cohn@gmail.com or @laurascohn. Her husband, a businessman who has been in her life for 20 years, lives in Milan. We talk a lot about strategy, where we want to go. Premium Digital includes access to our premier business column, Lex, as well as 15 curated newsletters covering key business themes with original, in-depth reporting. When the number of Chinese tourists coming to Paris plummeted in the aftermath of terrorist attacks in January and November of 2015, Saint Laurent refocused its Paris stores on attracting France-based clients and ramped up the business in China. A seasonless strategy favouring evolution over revolution has hammered home the brand's message to consumers. Though she declined to disclose a more ambitious goal herself, industry sources say it wants to become a 5 billion brand in time. But when BoF founder and editor-in-chief Imran Amed asked Bellettini what she . Yet five years later, Kering, the Paris-based luxury group that owns Saint Laurent, Gucci and Bottega Veneta, among other brands, reported that 2017 was its most profitable year on record; YSL announced a 25.3 percent increase in revenue over 2016, the second-largest growth in the group, following Gucci. My Lover, My Son: Dirigido por John Newland. Francesca Bellettini a star at Saint Laurent | Financial Times The ad campaign had almost run its course, and Saint Laurent did not respond to the criticism. From 1999 until 2002, Ms. Bellettini worked in the Prada Group, Italy, first in the Planning and New Business Development Division of Prada and, in 2002, as Operations Manager of Helmut Lang. It wasnt her first time in the line of fire, in any case. If youd like to retain your premium access and save 20%, you can opt to pay annually at the end of the trial. FORTUNE may receive compensation for some links to products and services on this website. Her major renovation of the companys organisation not only consolidated the brands new image, but also allowed Saint Laurent to reach a whole new audience. When it became clear Mr. Slimane was leaving, Mr. Vaccarello was approached for a possible job with a big fashion brand but not told which one. Offers may be subject to change without notice. We knew that this was a super-healthy girl who had been working with us forever and we didnt see anything bad, Ms. Bellettini said. In an exclusive interview with Vogue Business, CEO Francesca Bellettini shares her plans to continue growth while sticking to the brand's DNA. As she explained on Monday at the Financial Times Business of Luxury Summit in San Francisco in conversation with the paper's Fashion Editor Jo Ellison, Bellettini believes strongly in giving a. PARIS Francesca Bellettini is riding high.. To receive the Vogue Business newsletter, sign up here. Bellettini started Bocconi University and completed her education with a year abroad at the University of Chicago where she was introduced to the world of investment banking. But is it bad? Kering's third-quarter earnings presentation mentions a continued appeal to younger generations. Saint Laurent is never too skewed vis--vis anything vis--vis a product category, vis--vis a channel because we really believe in balance. (In the third quarter, sales were up 28.1 per cent, while Kering sales were up 12.2 per cent) In 2020, when the pandemic hit, sales were down 13.8 percent while Kering sales were down 16.4 percent. Bloomberg Daybreak, anchored from New York, Boston, Washington DC and San Francisco provides listeners with everything they need to know. Copyright 2023 Surperformance. Francesca Bellettini is an Italian businessperson who has been the head of 8 different companies and is Chairman at Yves Saint Laurent of Monaco, Chairman for Yves Saint Laurent Parfums SAS, Chairman & President of Yves Saint Laurent SAS, Chairman at Yves Saint Laurent Logistica SRL, Chairman at SL Luxury Retail SRL, Chairman at Yves Saint Laurent Spain SA, Chairman at Yves Saint Laurent Boutique France SAS and Co-Managing Director at Yves Saint Laurent Germany GmbH. Indeed, such a drastic identity change is usually a big no for established brands, but the audacious move came as part of a shake-up intended to give the brand some much-needed clarity. We use She was there to review a collection for the upcoming season. Bellettini is the kind of person who is goal driven and focusing on pushing forward towards that goal, said McInnes. What was missing from Saint Laurent in 2012 was not the business or the foundation, but the fashion authority and the clarity of the brand. A record number of women made Britains rich list, Yves Saint Laurents chief exec talks about managing a successful fashion business, and in one area of Silicon Valley, women rule. Elon Musks Twitter is dying a slow and tedious death, Who to fire? In a second, I said, Yes! Then I said, You know I dont speak French, right? and he said, I know that. Le grand appartement (2006) - IMDb We communicate the brand, and Anthony does it in a way thats very relevant, she says.